A successful business model
When Steve Hightower got into the fuel
business in the 1980s, his was a "minority company,"
a designation that helped it bring in state money set aside
to help people like him succeed.
That particular program is no longer
in place.
But Hightower is.
As is his Middletown-area company, Hightowers
Petroleum Co., which has seen success that transcends any
label.
"Many people failed," said
the CEO and president of Hightowers Petroleum, reflecting
on the fate of the minority companies that went under once
the government money ran out. "Companies like myself
are now in a more mature state." Hightowers Petroleum
actually grew out of the family's large janitorial business
that was founded in the 1950s.
To Hightower, a 48-year-old who grew
up in Middletown, this is part of what will help the black
communities in Greater Cincinnati and Northern Kentucky grow
and thrive in the coming years: Black business owners have
reached a stable point where they can now serve as role models
and employers for young black people, beginning a cycle that
could run infinitely.
"Because you now have that mature
sector of small African-American businesses and then you have
a few at the very top," he said, "now you have a
basis of bringing other people in. We're at a stage now where
we can hire people out of our community, [and] people of color
who worked in our company now go out and start their own companies."
So Hightower expects another surge of
black business owners to come along, a wave that will inevitably
inspire another, and so on.
"Once you know that you also can
have a 10-story office building full of people and be African-American,
then you've got something to strive for," Hightower said.
"The more role models and the more successes in our community,
the more opportunity for other people to model our successes."
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